ANDRÉS
WITZKE
Hi! I am a product invention partner for forward-thinking companies and studios.
I bring bold ideas to life by architecting solutions that are technically sound, user and market validated, and ready to scale.
selected public works.
approach.
I'm a hardware product lead based in Amsterdam. My approach blends engineering, design thinking, and business strategy to solve real problems.
I use rapid prototypes as tools for discovery and validation - turning concepts into solutions that can be tested and improved.
By aligning early with users and business goals, I ensure each iteration moves us closer to product-market fit from launch day.
testimonials.
Andrés helped turn our innovation from concept to product with clear communication, flexibility, and fresh design perspectives, making development both achievable and exciting. His high level of flexibility is a key quality that all companies are looking for in a partner."
Barna Soma Biro
CTO, PulpaTronics
about.
I'm Andrés, I was born in Venezuela and lived in many places before I called Amsterdam home. I'm curious and enjoy asking a good question.
I have multiple years of experience across a diverse portfolio including the world's first Solar Electric Vehicle, carbon fiber scanners, bespoke audio devices, multimodal displays, wearables and consumer products.
Multidisciplinary and forward-thinking, I'm passionate about the next generation of products and their relationship with both users and the planet.
I previously worked at Engineering Lab, a Dutch hardware product design agency. Before that, I was part of Lightyear, building the world's first long-range solar electric car.
